Transcribing and translating commercial and technical videos
Unlike dubbing, subtitle translation requires the special ability to adapt the original content to the limited space available on screen. We also specialize in Japanese and Italian audio-visual transcription and in the translation of existing subtitles.
Our transcription and subtitle translation services
In addition to subtitle creation—which is a service we don’t provide—audio and video transcription and subtitle translation are in particularly high demand in both the entertainment industry (movies, animation, etc.) and the industrial and business sectors.
What is audio and video transcription?
Transcription is the process of creating a written version of audio or video content. The source file is often generated during conferences, seminars, interviews, or corporate meetings but can also be content that is used to provide technical instructions or serve other functions.
This transformation of speech to text requires mastery of the source language (Italian and Japanese in our case) and must be highly accurate so that the content remains intact after it has been freed from the idiosyncrasies of spoken language, i.e. the hesitations, interjections, sudden variations in verb tense, fragmentation or suspension of predicates, and so forth. Other grammatical corrections are also made where necessary.
Given the possible uses of audio and video transcriptions, maintaining fidelity to the original content is crucial to ensure that the written text can be used without problems, for instance if it needs to be translated into another language.
The quality of the transcription process can be hampered by:
- Background noise
- Insufficient vocal clarity on the part of the speaker
- Dialects or dialectal forms
- Incorrect or poor pronunciation of foreign words or names
- Unfamiliar or poorly pronounced acronyms
- Any other factor that hinders comprehension of what is said
Our audio and video transcription services cover the following language pairs:
- Italian → Japanese
- Japanese → Italian
Finally, it is worth noting that a quality audio or video transcription can be an essential prerequisite for what is often the next step: the creation of subtitles.
Translation of existing subtitles
This service is exactly what it sounds like—existing subtitles are translated into another language. This service is offered alongside that of Japanese general translation.
But let's take a step back for a moment. The creation of subtitles, sometimes referred to as a “subtitling service,” carries different requirements than the translation of a full text. In practice, it involves a sort of information synthesis and is therefore a more laborious process. This is because it is not always desirable or feasible to reflect the spontaneity of spoken language in the subtitles, making it necessary to abandon the oral communication style so that the dialogue can be expressed in much fewer words while preserving a high level of accuracy.
For example, it is often advisable to ignore any sudden transitions between past and present, off-the-cuff or indirect remarks, unusual singular-plural agreement, odd phrasing, and similar peculiarities.
In any case, it is essential that the existing subtitles are an accurate representation of the information expressed in the original dialogue. Among other things, this allows them to be translated into another language without propagating any errors introduced during the subtitling process. Making the original audio or video file available to any translators working with the subtitles is also highly recommended.
Subtitle translation is a transition from oral to written language rather than a conversion between two written languages, which makes it a very complex and creative form of synthetic translation that requires special skills and a lot of experience. And since it's a synthesis and translation work together, it also takes more time.
The subtitle translation process
Some clients ask their translators to translate existing subtitles using a bilingual word processing document or spreadsheet that includes the time codes and the source and target languages in tabular format, while others prefer that they work directly with the .srt file (the most common file format, but not the only one) that usually accompanies the video. Working with a subtitle file is the easiest way to translate subtitles and the least prone to speech-to-text synchronization errors.
(Umberto Eco aphorism's free interpretation)
Of a translation often we shouldn't stop at what it says, but what it meant to say.
Writer, semiotician, and occasional translator
Types of subtitles
Setting aside the distinction between subtitles for hearing-impaired users (closed captions) and those created for users who do not speak the language of the original audio, there are essentially two categories of subtitling: technical subtitles and generic subtitles.
With technical subtitling, it is important to faithfully convey the basic message of the audio, which is typically intended for a small but expert audience. Generic subtitling covers a far broader scope linguistically and often requires one to “pull out all the stops” in order to represent the finer nuances and colloquialisms of the source.
- Subtitle translation is more involved than other types of translation because it requires a technical transformation that considerably reduces the number of words while still ensuring that the source will be fully understood. Even more than general translation, (too) literal translation should be avoided.
- The translator must adapt or eliminate many elements from the original text but also maintain the speaker’s individual forms of expression, hesitations, intentional circumlocutions, uses of irony, and so on.
- Depending on the nature of the subject, the number of words might need to be reduced by as much as 50%, or even higher in some cases—all while presenting a clear and complete message. This is an incredible feat of compression which is exceedingly rare in spoken language.
- Because they are a written form of language, subtitles hold more power of communication than their spoken counterparts. They must therefore be considered very carefully, a process for which a perfect understanding of the source language is mandatory.
We translate subtitles in the following language pairs:
- Italian → Japanese
- Japanese → Italian
- English → Italian
- English → Japanese
How we translate subtitles
Every translator has his or her own workflow. Ours is augmented by our translation experience in the Italian↔Japanese and English→Italian language pairs and is explained below.
- The client sends us the files on DVD, by email, or through a Web service, or we download them directly from the customer's server or a cloud service.
- We review the entire video a few times to fully grasp its basic nature as well as to check the density of words; from this, we can estimate the time required to transcribe the audio or translate subtitles (or both). If the text is technical, we make sure to look up translations for any specialized terms that we are not familiar with.
- Instead of diving directly into translating the source from its beginning, we first attempt to identify key sections or scenes that can be treated as separate units, arriving at a sort of modular overview of the entire file.
- Once the subtitles have been translated, they are checked independently by both our Italian-native translator and Japanese-native translator to identify any points which may need additional clarification. This phase ensures that the dialogue will be as natural as possible, placing particular emphasis on the correct translation of idiomatic expressions and avoiding interpretations that are too literal.
- We conduct a series of quality checks before submitting the subtitle file to the client.
- If required, we also review the video file once the translated subtitles have been integrated to give our final approval to the client.
Notes on subtitle translation into Japanese
For Japanese subtitles, the general rule is to not exceed two lines of on-screen text. However, given the quirks of written Japanese it is not always possible to comply with this requirement while also limiting the number of characters to 30.
Written Japanese contains three different scripts: kanji (logograms) plus the hiragana and katakana syllabaries. All three are expressed using double-byte fonts in the digital realm, which means they take up a lot of screen space per unit of information that they represent, and this is particularly true for the syllabaries. Moreover, in certain cases it may also be necessary to indicate the readings for difficult or unusual characters using hiragana which appears directly over them (a system known as furigana), which can further eat up screen real estate.
Finally, given the graphic complexity of kanji they are sometimes displayed in larger font sizes than those typically used in the West in order to render them more readable on lower-resolution screens. This makes reducing their overall number even more important and may require the translator to use alternative expressions.
That is probably the greatest difficulty that a translator will encounter when translating subtitles into Japanese and is something which makes a mastery of both languages essential to the task: the source language in order to fully understand the meaning and nuance of every expression, and the Japanese language in order to faithfully translate that meaning despite the limitations described above.
Transcription and subtitle
SPECIAL CONDITIONS FOR TRANSLATION COMPANIES
Please contact us.
|Transcription||From USD 7 / video min.|
|Italian → Japanese translation||From USD 0,14 / word|
|Japanese → Italian translation||From USD 0,09 / char.|
|English → Japanese translation||From USD 0,14 / word|
|English → Italian translation||From USD 0,12 / word|
- These rates are updated periodically to reflect changes in the JPY/USD exchange rate.
- The rates shown here apply to standard translation jobs. Special rates may apply for specialized texts or jobs that will require extended periods of time.
- The minimum rate per job for direct clients is USD 40.
- Unless different terms are agreed upon in advance, all payments are due within 30 days of the invoice date. (Private individuals must make their payments before translation work begins)
- Payment method: PayPal or credit card via the free PayPal service (account registration not required).
Please contact us for more information or to request a subtitle translation into/from Japanese or a transcription service.
- The total price of audio or video transcription will vary according to the speed of the speech, the sound quality, and the number of unclear passages which require repeated listening.
- It takes 5 to 7 minutes on average to transcribe 1 minute of video. Total transcription time can only be estimated once we have viewed the entire video or audio file in question.